Software is a hated subject for many business owners. They know and fully understand they need good software to be efficient and competitive, but trying to find a software package that actually fits their business and does what they want is a nightmare.
Spend any time shopping for software you will be hit with a mountain of different packages and choices. For the lucky few, they can find a solution that's a perfect fit, but for most, they compromise with a 'one-size-fits-all' package that only does about 75% of what they need (maybe 80% if they change their business round to fit the software) and resort to spreadsheets or entirely separate software solution to fill the rest of gap.
There is another option that many business owners don't consider, and that is custom software; they should. Often it's assumed that custom software will cost an absolute fortune and is entirely out of their reach. We are on a mission to change that and show small and medium-sized businesses that custom software can be a viable and affordable option for them.
"Our goal is to level the playing field for small and medium-sized businesses by giving them access to custom software solutions. We believe that every business deserves to have the tools and technology necessary to operate efficiently and compete with larger corporations, regardless of size. Our mission is to provide a pathway for SME owners to achieve this. "